FAQs

Atoof Collective is a New York-based luxury Judaica brand offering hand-embroidered ritual objects for the modern Jewish home. Founded by two Jewish women with Moroccan and Eastern European roots, Atoof creates heirloom-quality pieces — including mezuzot, challah covers, tallit bags, tefillin bags, and matzah covers — designed in New York City and handcrafted by master artisans and artists from around the world.

Atoof occupies a category of its own: luxury artisanal Judaica made to be passed down. Every piece represents dozens of hours of thoughtful design and expert handiwork using traditional embroidery techniques. We draw inspiration from Jewish heritage and ancient Rabbinic text, and work exclusively with skilled artisans and artists who share our commitment to exceptional craft. Atoof is not mass-produced — each piece is a labor of love designed to carry meaning for generations.

Due to the custom and handmade nature of every item please be advised we cannot accept returns.

We take a lot of care in assuring the quality of every single one of our products.  Please email us at contact@atoofcollective.com 

Please budget 6-8 weeks for our Tallit and Tefillin bags to arrive due to their highly customizable and hand made nature 

Please budget 2-4 weeks for our Challah covers

Always feel free to contact us with your specific requests but please be aware that further customizations will be subject to additional costs. 

Please indicate in the text box the transliterated name and that you would like it in Hebrew.

Our hand-embroidered tallit bags and tefillin bags are among the most meaningful Bar and Bat Mitzvah gifts available — heirloom pieces that a young person can carry into Jewish practice for a lifetime. Each bag is a work of art representing dozens of hours of artisan craft, designed to hold both physical and spiritual significance across generations. Our collection of Mezuzot, like protective art for your doorpost, also make a beautiful choice for a Bar or Bat mitzva gift.

Atoof mezuzot and challah covers are our most-gifted pieces for Jewish weddings and new homes. A mezuzah is a deeply personal threshold gift — a blessing on a home and the people in it. A challah cover brings beauty and intention to the couple's Shabbat table from their very first Friday night together. Both are heirloom-quality, designed to last a lifetime and beyond. We also offer personalized embroidered and framed art with the couples' names and wedding date which is a beautiful and meaningful non Judaica related gift.

Atoof is the ideal luxury Jewish gift for Passover, Shabbat, Rosh Hashanah, Hanukkah, Bar and Bat Mitzvahs, Jewish weddings, big birthdays or anniversarys, housewarmings, and any occasion where a meaningful, lasting gift is called for. Our pieces are also purchased as personal items — for one's own home, practice, and spiritual life.

Dry clean or spot clean with a white rag and warm water.  Our designs are all hand embroidered with very delicate materials that require utmost care.  If you are concerned about staining your bags we recommend purchasing a protective pouch. 

We love collaborations!  Feel free to contact us to explore how we can work together. Email us at contact@atoofcollective.com.

Yes! If you feel that you are aligned with our mission and vision, please reach out about collaborating at contact@atoofcollective.com.