ATOOF
(Ah-Toof)
Meaning to envelop or encase, Atoof is a luxury heirloom brand that brings modern design to traditional Jewish ritual objects as a means of elevating the mundane, sparking spirituality, and building connection. It is our hope that through the ritual objects, which serve as an encasement or an envelopment for the sacred, like the body for the soul — we can create more space for the divine in this physical world.
WE ARE ATOOF
Luxury heirlooms enveloped in high vibrations
We wish to uncover and recover our purpose and faith through our connection to tradition and heritage.
We strive to develop and envelop our being in the ephemeral feeling of kedusha (holiness) if only for a moment at a time.
We believe in excavating the hollow to uncover the holy.
We want to envelop your being in light that you may feel your soul alive.
We sit at the Intersection of faith, ritual, modernity, and luxury.
#WEAREATOOF
From the Four Corners of the Earth
A unique portrait campaign to feature the beautiful diversity of the Jewish people.
"The beauty of creation, as we believe and as science ever more wondrously shows, is that Unity above creates diversity below, and the more complex the life form, the greater the diversity."
- Rabbi Lord Jonathan Sacks
